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I've been a part of creating so many campaigns over the years. Here are a few of my recent favourites. I assure you, I've got plenty more. I'd welcome an opportunity to take you through any of my work and share the stories that I collected along the way. 

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SIDE EFFECTS INCLUDE

This campaign was designed to help Canadians change their negative perception of Big Pharma by pointing out the positive "side effects" of Innovative Medicines Canada and its Big Pharma partners.

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IT'S ART

Chapman’s “It’s Art” parodies the aspirational and exclusivity commonly associated with in high-end perfume or fashion ads to launch the first ever Super Premium Plus ice cream. 

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THE MOOT

The “Museum of Outdated Technology”, otherwise known as THE MOOT, is home to all kinds of antiquated items, like brick cellphones, Sony Walkmans and paper insurance forms.

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POINTS

Losing weight is hard enough. By using the humour that surrounds complicated weight loss fads, Hydroxycut is helping make these unsustainable trends a thing of the past.

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Spot Hijab Launch

Saman Munir was tired of her hijab getting soaked in sweat and constantly becoming untucked, which meant she had to go to the bathroom to fix it, ruining the flow of her workout. We partnered with her to launch the first ever sport hijab.

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CALL IT A COMEBACK

After suffering a devastating Achillies injury, Olympic athlete and Under Armour ambassador, Gorgia Ellenwood, shares her thoughts on what it takes to win in the face of adversity. 

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FOODIES UNITE

 

The pandemic threw the country into crisis and the restaurant business was hit harder than most. Sysco, Canada’s largest foodservice company, immediately stepped up to  create Foodies Unite: An assistance program designed to support restaurants, their employees and consumers alike. 

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NUMBERS

This spot is built from the footage collected during three different documentary shoots. Each mini-doc features organizations in different parts of Canada with unique needs. Proving that, at Sovereign, clients are more than just a number.

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Allergy-FX

PLANTS

 

Allergy-FX is an over-the-counter allergy medication that has the power of the top prescription medication, with none of the groggy side effects. So we figured, there’s really only one way to prove that Allergy-FX can actually make you feel better.

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SID'S NEW STICK

This will forever be one of my favourite projects of all time. To launch Reebok’s newest stick, we let Sidney Crosby do the talking. Well, he didn’t actually talk but the way he used the stick sure did drum up a lot of social conversation. To this day, the debate rages on.

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